Make your business the answer AI chooses.
FlareFalcon is a Dubai-based generative engine optimisation agency combining technical AI-readiness, structured content and journalist-led PR. We help organisations become easier for ChatGPT, Google AI Overviews, Gemini, Copilot and Perplexity to understand, trust, cite and recommend.
Technical foundation
Crawl and discovery
Business clarity
AI readiness signals
ChatGPT
Claude
Gemini
Microsoft Copilot
Perplexity
Grok
DeepSeek
Meta AI
Apple Intelligence
Find out how visible your business is to AI.
Our free AI-readiness snapshot analyses whether your website can be crawled, interpreted and used confidently by AI systems. You will receive a scored report identifying technical barriers, unclear business information, missing authority signals and the highest-priority improvements.
Analyse your website
Enter your details below and we will generate your automated report.
Machine readability
We assess whether AI crawlers can access, parse and interpret your pages, services, organisation and supporting content.
Business and entity clarity
We check whether your website clearly establishes who you are, what you offer, where you operate and why customers should choose you.
Technical and agentic readiness
We identify crawl restrictions, rendering problems, performance issues and interaction barriers that may prevent AI agents from using your website reliably.
Authority and citation signals
We review the on-site and external evidence that helps AI platforms verify your expertise, credibility and relevance.
AI visibility requires more than technical optimisation.
Your website tells AI systems what your business claims to do. Independent coverage, expert commentary and trusted third-party references give them reasons to believe it. FlareFalcon strengthens both sides, combining owned website infrastructure with earned authority.
Owned
Technical GEO and AI-readiness
We make your website easier for search engines, AI assistants and autonomous agents to access, interpret and use. That includes technical remediation, structured data, clear entity definitions and content designed to answer real customer questions.
- AI-readiness and agentic website audits
- Structured data and entity definition
- llms.txt and AI crawler guidance
- Crawlability, rendering and robots.txt fixes
- Core Web Vitals and technical stability
- Answer-ready service and knowledge content
- WordPress and website implementation
Earned
Journalist-led authority building
We develop credible external evidence around your organisation through strategic PR, media relations and executive positioning. These independent signals support human reputation while giving AI platforms more reliable sources through which to verify your expertise.
- Strategic PR and story development
- Journalist outreach and media relations
- Executive thought leadership
- Expert commentary and interviews
- Credible third-party media coverage
- Reputation and crisis communications
- Press release distribution
46% improvement in AI readiness
We helped a Dubai-based organisation strengthen the technical and structural signals AI systems rely on to understand its website.
Its AI-readiness score increased from 61/90 to 89/90, creating a clearer, more accessible and more machine-readable digital presence.
Choose the right level of AI visibility support
Our monthly GEO programmes are designed around three stages: establishing visibility, improving the underlying signals and building sustained authority. Every engagement begins with clear priorities, defined deliverables and ongoing measurement.
Initiate
$999 per month
Establish your technical baseline, resolve priority website issues and monitor how AI platforms represent your business.
- One website
- Deep-dive technical audit and report
- Website technical optimisation
- Monthly technical updates
- Five tracked prompts per month
- One competitor benchmark
- Quarterly content roadmap
- Quarterly performance report
- No content production or active PR and communications
Improve
$1,999 per month
Build on your technical foundations with more frequent AI monitoring, wider competitor analysis and monthly PR activity.
Everything in Initiate, plus:
- Five tracked prompts per week
- Three competitor benchmarks
- One principal PR action or story per month
Dominate
$3,999 per month
Combine continuous AI visibility monitoring with an active PR, media relations and executive positioning programme.
Everything in Improve, plus:
- One tracked prompt every day
- Two principal PR actions or stories per month
- Story development
- Journalist outreach
- Executive thought-leadership activity
Tell us what you want to be recommended for.
Share your website, priority services, target markets and the AI platforms or search experiences that matter to your customers. We will review the enquiry and explain where technical GEO, content or earned authority can make a measurable difference.
Speak with the FlareFalcon team
Frequently Asked Questions
Questions about GEO, AI Visibility, PR, and more.
Clear answers about generative engine optimisation, technical AI-readiness, earned authority and how FlareFalcon works.
What is generative engine optimisation?
Generative engine optimisation, commonly called GEO, is the process of improving how AI-powered search engines and assistants discover, understand, verify, cite and recommend an organisation. It combines technical website work, structured information, authoritative content and trusted third-party references.
How is GEO different from SEO?
SEO focuses primarily on visibility in traditional search results. GEO focuses on how AI systems interpret and use information when generating answers. The disciplines overlap, but GEO places greater emphasis on entity clarity, citable answers, machine readability and corroboration from independent sources.
Why does public relations matter for AI visibility?
AI platforms often use multiple external sources to verify claims. Credible media coverage, expert interviews and third-party commentary provide independent evidence that can reinforce information published on a company's own website.
Can you guarantee that ChatGPT or another AI platform will recommend us?
No agency controls the answers generated by independent AI platforms. We improve the technical, informational and authority signals that can increase the likelihood of accurate inclusion, citation and recommendation, then monitor the results over time.
What is an AI visibility audit?
An AI visibility audit assesses how selected AI platforms currently describe a business, which sources they reference, whether important services are missing and how the organisation compares with competitors. It should be combined with a technical website audit to identify why those results are occurring.
Does FlareFalcon work only with UAE businesses?
No. FlareFalcon is based in Dubai and works with organisations across the UAE, GCC and international markets.
How long does GEO take?
Technical improvements can be implemented relatively quickly, while content authority, earned media and changes in AI-generated answers generally develop over time. The appropriate timeframe depends on the website, market, competition and starting level of authority.
Do you also redesign or rebuild websites?
Yes. Where a website cannot support effective GEO because of its structure, performance, content or platform, FlareFalcon can provide a scoped technical build or rebuild before or alongside an ongoing programme.