From 61/90 to 89/90
Rebuilding a website for AI discovery
A Dubai-based education and training organisation already had a well-established brand, useful content and a functioning website. The problem was not what the business offered. It was how clearly automated systems could discover, interpret and use that information.
We improved the website’s machine-readable structure, crawl pathways, business signals and AI-facing resources, increasing its automated AI-readiness score by 28 points.
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Claude
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Grok
DeepSeek
Meta AI
Apple Intelligence
The website made sense to people, but not consistently to machines
The business had strong credentials, recognisable services and plenty of useful information across the website. A visitor willing to browse several pages could understand what it offered, who it served and how to get in touch.
Automated systems had a harder time.
Important information was distributed across timetable pages, practical-information sections, accordions and booking routes. The homepage provided limited explanatory context, specialist AI-readable files were missing, and the site did not give search engines and AI assistants one consistent machine-readable version of the business.
This created a familiar problem:
The information existed, but automated systems had to work too hard to find and interpret it.
Before: a functioning website with important machine-readable gaps
The initial audit found a reasonable technical base, but several weaknesses limited the site’s readiness for AI-assisted discovery and automated browsing.
The most important issues
- No working llms.txt, llms-full.txt or agents.md
- Limited machine-readable context on the homepage
- Inconsistent identification of services and customer journeys
- Weak extraction of contact and booking routes
- Incomplete structured business information
- Crawler controls that did not clearly support AI visibility
- Moderate desktop performance and page-stability issues
AI Readiness Audit
A focused review of how well this website can be discovered, interpreted and trusted by automated systems.
Good foundation, room to improve
This automated snapshot scored 61/90. It measures technical stability, crawl and discovery controls, business clarity and AI-readiness signals. It does not measure whether AI systems currently cite, rank or recommend the business.
This is a proprietary automated indicator. The final 10 points are reserved for human review, authority, accuracy and external visibility.Technical foundation
Performance, accessibility, HTTPS and page-quality signals.
Crawl and discovery
Robots access, sitemaps, navigation and crawl pathways.
Business clarity
How clearly services, location and contact information are expressed.
AI readiness signals
Structured data, entity signals and AI-publishing resources.
Priority findings
The automated scan cannot verify external authority or AI recommendations.
Deeper pages were not reviewed in this free snapshot.
Automated checks cannot confirm whether business information is fully accurate or current.
Recommended actions
Publish a concise and accurate llms.txt file as an optional machine-readable guide.
Consider publishing an llms-full.txt file containing a more detailed machine-readable business overview.
Consider publishing an agents.md file with clear guidance for automated systems.
What is working
Most automated technical and page-quality checks passed.
Search and machine crawlers have a usable discovery path through robots.txt and the sitemap.
Machine-readable business schema is present.
Checks performed
After: a clearer, more complete machine-readable foundation
Following the changes, the site reached 89/90 in the automated audit.
All crawl, business-clarity and AI-readiness points were awarded. The only remaining automated point related to desktop Lighthouse performance, which remained good but below the audit’s highest threshold.
AI Readiness Audit
A focused review of how well this website can be discovered, interpreted and trusted by automated systems.
Strong automated foundation
This automated snapshot scored 89/90. It measures technical stability, crawl and discovery controls, business clarity and AI-readiness signals. It does not measure whether AI systems currently cite, rank or recommend the business.
This is a proprietary automated indicator. The final 10 points are reserved for human review, authority, accuracy and external visibility.Technical foundation
Performance, accessibility, HTTPS and page-quality signals.
Crawl and discovery
Robots access, sitemaps, navigation and crawl pathways.
Business clarity
How clearly services, location and contact information are expressed.
AI readiness signals
Structured data, entity signals and AI-publishing resources.
Priority findings
The automated scan cannot verify external authority or AI recommendations.
Deeper pages were not reviewed in this free snapshot.
Automated checks cannot confirm whether business information is fully accurate or current.
Recommended actions
Review the highest-impact warnings in this report.
Manually verify schema, content accuracy and key customer journeys.
Run a deeper multi-page audit before making major changes.
What is working
The website has a strong automated technical foundation.
Desktop accessibility scored 90/100.
Desktop Lighthouse best-practice and SEO checks scored 100/100 and 90/100.
Checks performed
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