Terms and Conditions

1. About FlareFalcon

FlareFalcon is a generative engine optimisation agency based in Dubai, United Arab Emirates.

In these Terms and Conditions, "FlareFalcon", "we", "us" and "our" refer to the business operating the FlareFalcon website and services.

You can contact us at:

Email: [email protected]

Location: Dubai, United Arab Emirates

2. Scope of These Terms

These Terms and Conditions apply to:

• Your access to and use of the FlareFalcon website
• The Free AI-Readiness Snapshot
• Automated scores, findings, reports and recommendations
• Contact forms, enquiry forms and submitted website addresses
• Free and paid reports, assessments and consultations
• Any online purchases or subscriptions introduced through the website
• Any other functionality, content or service that refers to these Terms and Conditions

Paid professional services may also be governed by a proposal, order form, statement of work, service agreement or other written terms. Where there is a conflict, the more specific written agreement will take priority for the relevant service.

3. Eligibility and Authority

You must be at least 18 years old and legally capable of entering into a binding agreement to use our services.

If you use the website or services on behalf of a company, organisation or other legal entity, you confirm that you have authority to bind that entity to these Terms and Conditions.

You must provide accurate, current and complete information when submitting an enquiry, requesting an assessment or purchasing a service.

4. Permitted Use

You may use the website and its services only for lawful, legitimate and authorised business or personal purposes.

You may:

• Review publicly available information about FlareFalcon
• Submit a website that you own, manage or are otherwise authorised to assess
• Request information about our services
• Use a Free Snapshot report for internal informational and evaluation purposes
• Purchase and use services in accordance with the applicable agreement

Your permission to use the website is limited, revocable, non-exclusive, non-transferable and subject to these Terms and Conditions.

5. Prohibited Use

You must not use the website, Free Snapshot or any related system in a manner that is unlawful, abusive, deceptive, disruptive, harmful or inconsistent with its intended purpose.

You must not:

• Attempt to gain unauthorised access to the website, server, database, audit system, APIs, integrations, administrative systems or connected infrastructure
• Probe, scan or test the vulnerability, security, availability or configuration of our systems without our prior written permission
• Attempt to bypass authentication, rate limits, access controls, usage restrictions, bot protections or technical safeguards
• Introduce malware, ransomware, viruses, malicious code, harmful payloads, corrupted data or other destructive material
• Perform denial-of-service, distributed denial-of-service, resource exhaustion or similar attacks
• Generate excessive, automated, repetitive or artificial requests that place an unreasonable load on our systems
• Use bots, scripts, crawlers, browser automation or other automated methods to submit audits or extract results without written permission
• Scrape, harvest, copy or systematically extract reports, scores, website data, service data or other content
• Reverse engineer, decompile, disassemble, reproduce or attempt to discover the source code, scoring logic, weighting, rules, formulas, prompts, workflows or underlying operation of the Free Snapshot
• Manipulate submissions or results in an attempt to infer, replicate, game or circumvent our assessment methodology
• Submit websites, URLs, files, parameters or content designed to trigger errors, unexpected behaviour, code execution, data exposure or system compromise
• Use the Free Snapshot as a penetration-testing, vulnerability-testing, load-testing or security-research tool
• Submit a website in order to harass, intimidate, damage, misrepresent or unfairly target its owner or operator
• Submit websites that you know you are not authorised or reasonably entitled to assess
• Use results to make false, misleading, defamatory or deceptive claims about another organisation
• Impersonate another person, business or website owner
• Provide false contact details or conceal your identity for an abusive or unlawful purpose
• Resell, sublicense, white-label, republish or commercially exploit the Free Snapshot or its results without our written permission
• Use our website or services to infringe intellectual property, privacy, confidentiality or other legal rights
• Use the website in breach of any applicable law, regulation, court order or third-party obligation

Activity that appears designed to test, damage, disrupt, exploit or reverse engineer our systems may be blocked, logged, investigated and reported to hosting providers, service providers, affected parties or competent authorities where appropriate.

6. Free AI-Readiness Snapshot

6.1 Nature of the Free Snapshot

The Free AI-Readiness Snapshot is an automated assessment tool intended to provide a limited, preliminary indication of selected technical, website and machine-readability signals.

The Snapshot applies FlareFalcon's proprietary assessment methodology to information that is publicly accessible, technically retrievable or supplied as part of the request.

The methodology may include proprietary rules, weightings, classifications, thresholds, calculations and interpretations developed by FlareFalcon. These may be changed, refined, expanded or replaced at any time.

The Snapshot is not a certification, accreditation, guarantee, professional opinion, security audit, legal review, accessibility audit, full technical audit or independent verification of the assessed website.

6.2 Automated Processing

The Free Snapshot may be generated wholly or partly through automated systems.

The system may inspect factors such as:

• Homepage availability
• Performance and page-quality signals
• Crawlability and rendering
• robots.txt and sitemap availability
• Structured data
• Machine-readable website resources
• Contact and business information
• Technical and AI-readiness indicators

Unless expressly stated otherwise, Free Snapshot results have not been manually reviewed by FlareFalcon.

6.3 Proprietary Score

Any score shown in the Free Snapshot is a proprietary FlareFalcon readiness indicator produced using our own assessment methodology.

The score is intended to organise and communicate selected findings in a consistent way. It is not an industry-standard rating and should not be interpreted as an objective or universally accepted measurement of AI visibility, website quality or business performance.

A score does not directly measure or establish:

• Whether an organisation is cited by an AI platform
• Whether an organisation ranks in search results
• Whether an organisation will be recommended by an AI assistant
• The accuracy of every statement published on a website
• The quality, legitimacy or reputation of a business
• Website security or the absence of vulnerabilities
• Compliance with any law, regulation, standard or platform policy
• Commercial performance, revenue, leads, conversions or market share
• Superiority or inferiority to a competitor

6.4 Limitations of the Snapshot

The Free Snapshot is deliberately limited in scope and may assess only a homepage, selected files, selected signals or a limited portion of a website.

It may not inspect every page, feature, user journey, subdomain, integration, script, login area, application, database, external profile or third-party source.

Results may be affected by:

• Temporary website availability
• Server errors, timeouts or rate limits
• Bot protection, firewalls or crawler restrictions
• Geographic or device-specific content
• JavaScript rendering
• Cached or delayed information
• Third-party services
• Incorrect, incomplete or inaccessible website data
• Changes made after the assessment
• Differences between automated tools and live AI platforms

The Snapshot may contain false positives, false negatives, incomplete findings, outdated information or technical errors.

6.5 No Guarantee of AI Visibility

FlareFalcon does not control OpenAI, Google, Microsoft, Anthropic, Perplexity or any other search engine, AI platform, assistant, publisher or third-party system.

We do not guarantee that any organisation will be discovered, indexed, retrieved, cited, ranked, described accurately or recommended by any AI or search platform.

Improving a Snapshot score does not guarantee any particular outcome on an independent platform.

6.6 No Professional or Legal Advice

The Free Snapshot and its results are provided for general informational purposes only.

They do not constitute legal, regulatory, financial, accounting, cybersecurity, accessibility, investment or other regulated professional advice.

You should obtain appropriate professional advice before making material legal, technical, financial or commercial decisions based on a report.

6.7 No Reliance

You are responsible for evaluating the accuracy, relevance and suitability of each finding before acting on it.

You must not rely solely on the Free Snapshot when making significant business, purchasing, investment, security, compliance or technical decisions.

Any action taken in response to a Free Snapshot is taken at your own discretion and risk.

6.8 Availability and Eligibility

We may limit the number or frequency of Free Snapshot requests by person, organisation, website, domain, device, network, Internet Protocol address or other identifier.

We may refuse, delay, cancel or decline to deliver a Snapshot without giving a reason.

We do not guarantee that the Free Snapshot will always be available, complete, compatible with a particular website or delivered within a particular period.

We may change, suspend or discontinue the Free Snapshot at any time.

6.9 Submitted Websites

By submitting a website, you confirm that:

• The website is publicly accessible or you are authorised to provide access to it
• You own, manage or are authorised to assess the website, or otherwise have a legitimate lawful reason to request the assessment
• Your submission does not breach confidentiality, privacy, intellectual property or contractual obligations
• The website and submitted URL do not contain malicious material intended to harm or interfere with our systems
• The request is not being made for an abusive, deceptive or unlawful purpose

You are responsible for any website, URL, parameter, file, instruction or information you submit.

6.10 Publicly Available Information

To produce the Snapshot, we may access and process publicly available website information, technical resources and related public signals.

This may include content, metadata, structured data, performance information, DNS information, sitemaps, crawler directives and machine-readable files.

6.11 Report Delivery and Communications

We may send the requested Snapshot, related service information and essential communications to the email address supplied with the request.

Submitting a Snapshot request does not automatically enrol you in unrelated marketing communications where separate consent is legally required.

7. Security and Responsible Disclosure

You must not conduct security testing against FlareFalcon without our express prior written authorisation.

If you believe you have identified a genuine security vulnerability, you should report it privately to [email protected].

Your report should include sufficient detail for us to reproduce and investigate the issue.

You must not:

• Access, alter, delete, copy or disclose data that does not belong to you
• Exploit a vulnerability beyond the minimum necessary to demonstrate it
• Disrupt the website or its users
• Demand payment, threaten disclosure or engage in extortion
• Publish details before we have had a reasonable opportunity to investigate and address the issue
• Use automated vulnerability scanners without written permission

Submitting a vulnerability report does not create any entitlement to payment, reward, recognition or immunity.

8. Monitoring, Enforcement and Suspension

We may monitor use of the website and services to maintain security, prevent abuse, enforce these Terms and protect our legitimate interests.

We may collect and retain relevant technical records, including request times, submitted URLs, network information, device information, usage patterns, errors and security events, subject to our Privacy Policy.

If we reasonably suspect a breach of these Terms, we may:

• Block or restrict access
• Apply rate limits
• Cancel pending Snapshot requests
• Withhold reports or services
• Suspend or terminate an account or commercial relationship
• Preserve relevant records
• Contact the affected website owner, hosting provider or service provider
• Report suspected unlawful activity to competent authorities
• Take legal action

We are not required to provide advance notice where immediate action is reasonably necessary for security, legal or operational reasons.

9. Paid Services

Descriptions, prices and inclusions displayed on the website are general information and may be changed before an order is accepted.

A request, enquiry, checkout submission or payment does not necessarily mean that we have accepted an order.

A binding agreement for paid services is formed when we expressly accept the order, begin the agreed work or issue written confirmation, depending on the applicable purchasing process.

The scope, fees, timetable, deliverables, revisions and responsibilities for paid services may be defined in a separate proposal, quotation, statement of work or service agreement.

You are responsible for:

• Providing complete and accurate instructions
• Providing required access, materials, approvals and feedback
• Ensuring that supplied content and materials may lawfully be used
• Reviewing and approving deliverables
• Maintaining appropriate website backups
• Paying invoices by their due dates

Delays caused by missing access, information, content, approvals or client dependencies may extend delivery dates.

10. Prices, Payments and Taxes

Prices will be displayed or quoted in the currency stated at the point of purchase or in the applicable proposal.

Unless expressly stated otherwise, prices exclude taxes, government charges, third-party fees, advertising spend, media costs, software subscriptions, hosting fees and other external expenses.

You must pay all applicable amounts in accordance with the stated payment terms.

Online payments may be processed by a third-party payment provider. We do not normally receive or store complete payment-card details.

Payment providers may apply their own terms, privacy policies, authentication requirements and fraud controls.

We may suspend work, access or deliverables where an amount is overdue.

11. Cancellations and Refunds

Cancellation and refund rights depend on the nature of the service, the stage of delivery, the applicable proposal and any mandatory rights available under applicable law.

Unless otherwise agreed in writing:

• Fees for completed work are non-refundable
• Deposits may be non-refundable once work, planning, research, setup or resource allocation has begun
• Third-party fees and committed external costs are non-refundable
• Recurring services remain payable until cancelled in accordance with the applicable notice period
• Free Snapshot requests may be cancelled, withheld or discontinued without compensation

Nothing in these Terms removes any mandatory cancellation, refund or consumer right that cannot lawfully be excluded.

12. Intellectual Property

The website and its underlying materials are owned by or licensed to FlareFalcon.

This includes, where applicable:

• Branding, names and logos
• Website text, graphics and design
• Reports and report layouts
• Audit frameworks
• Assessment methodologies
• Scoring systems, rules and weightings
• Software, scripts, code and integrations
• Prompts, workflows and automation processes
• Databases, compilations and documentation
• Training, research and explanatory materials

Nothing in these Terms transfers ownership of FlareFalcon intellectual property to you.

You may retain and internally use a report supplied specifically to you, subject to these Terms and any separate agreement.

You must not remove notices, misrepresent a report's source, alter a report deceptively or present FlareFalcon's methodology as your own.

13. Your Content and Submissions

You retain ownership of content and materials that you submit to us.

You grant us a non-exclusive, worldwide, royalty-free licence to host, access, reproduce, process and analyse submitted content to the extent reasonably necessary to:

• Provide the requested service
• Generate and deliver reports
• Operate and secure our systems
• Investigate errors and abuse
• Comply with legal obligations
• Improve our services using aggregated or anonymised information

You confirm that you have the rights and permissions required to provide any content, credentials, website access or materials supplied to us.

14. Confidentiality

Where confidential information is disclosed in connection with paid services, each party should use reasonable care to protect it and use it only for the relevant business relationship.

Confidential information does not include information that:

• Is publicly available without breach of an obligation
• Was already lawfully known to the receiving party
• Is received lawfully from another source
• Is independently developed without use of the confidential information
• Must be disclosed by law or a competent authority

A separate confidentiality agreement may apply to specific services.

15. Third-Party Services and Platforms

The website and our services may rely on or interact with third-party platforms, hosting providers, analytics tools, AI systems, payment providers, software services and external websites.

We do not control third-party services and are not responsible for their:

• Availability
• Accuracy
• Security
• Policies
• Changes
• Generated outputs
• Ranking or citation decisions
• Acts or omissions

Your use of a third-party service may be governed by separate terms and privacy policies.

References to third-party brands or platforms do not imply endorsement, affiliation, certification or partnership.

16. Website Availability and Changes

We aim to keep the website available but do not guarantee uninterrupted, timely, secure or error-free access.

We may change, update, restrict, suspend or withdraw any part of the website or service for maintenance, security, commercial, technical or legal reasons.

We are not liable merely because the website, Free Snapshot or another service is unavailable or changed.

17. Disclaimers

To the maximum extent permitted by applicable law, the website, Free Snapshot and free content are provided on an "as is" and "as available" basis.

We do not warrant that:

• The website or services will always be available
• Every error or defect will be corrected
• Results will be complete, accurate or current
• A report will identify every issue
• A website is secure or legally compliant
• Any recommendation will produce a particular outcome
• AI or search platforms will discover, cite, rank or recommend a business
• Third-party services will remain available or unchanged

Website information and service descriptions are general in nature and may not address your specific circumstances.

18. Limitation of Liability

Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited.

Subject to that restriction, FlareFalcon will not be liable for any:

• Indirect, incidental, special, punitive or consequential loss
• Loss of profit, revenue, business, opportunity, goodwill or anticipated savings
• Loss, corruption or unavailability of data
• Business interruption
• Loss arising from reliance on a Free Snapshot or automated score
• Loss arising from changes made to a website based on a report
• Loss caused by a third-party platform, provider or service
• Loss caused by unauthorised access, misuse or events outside our reasonable control

The Free Snapshot is provided without charge. To the maximum extent permitted by law, our aggregate liability arising from or connected with a Free Snapshot will not exceed AED 100.

For paid services, unless a separate written agreement states otherwise, our aggregate liability arising from the relevant service will not exceed the amount actually paid to FlareFalcon for that specific service during the six months immediately preceding the event giving rise to the claim.

Multiple claims arising from the same or related circumstances will be treated as a single claim for the purpose of the liability limit.

19. Indemnity

To the extent permitted by law, you agree to indemnify and hold FlareFalcon, its owner, personnel, contractors and service providers harmless from claims, losses, liabilities, penalties, costs and reasonable legal expenses arising from:

• Your unlawful or prohibited use of the website or services
• Your submission of a website without appropriate authority
• Your infringement of intellectual property, privacy, confidentiality or other rights
• Content, files, instructions or materials supplied by you
• Your attempt to attack, exploit, disrupt, scrape or reverse engineer our systems
• Your misleading publication or misuse of a report or score
• Your breach of these Terms and Conditions

20. Force Majeure

We are not responsible for delay or failure caused by circumstances outside our reasonable control.

These may include:

• Internet or telecommunications failure
• Hosting or cloud-service outages
• Cyberattacks
• Government action
• Changes to law or regulation
• Failure or alteration of third-party platforms
• Natural disasters
• War, civil disturbance or terrorism
• Public-health emergencies
• Labour disputes
• Power failure

21. Termination

You may stop using the website at any time.

We may terminate or restrict your access where:

• You breach these Terms
• Your use presents a security, legal or operational risk
• You fail to pay an amount when due
• We are required to do so by law or a service provider
• We discontinue the relevant service

Provisions concerning intellectual property, payment, confidentiality, disclaimers, liability, indemnity, governing law and any provision intended to survive will remain effective after termination.

22. Changes to These Terms

We may update these Terms and Conditions to reflect changes to our services, technology, legal obligations or business practices.

The updated version will be published on this page with a revised "Last updated" date.

Changes will apply from the date stated in the updated Terms. Your continued use of the website after that date constitutes acceptance of the updated Terms.

Where required, material changes affecting an existing paid service may be communicated separately.

23. Assignment

You may not assign, transfer or subcontract your rights or obligations under these Terms without our prior written consent.

We may assign or transfer our rights and obligations as part of a business sale, restructuring, financing arrangement or transfer to an affiliated or successor entity, subject to applicable law.

24. Severability

If any provision of these Terms is found to be unlawful, invalid or unenforceable, that provision will be interpreted or limited to the minimum extent necessary, and the remaining provisions will continue in effect.

25. No Waiver

A delay or failure to enforce a right does not waive that right.

A waiver is effective only if made clearly and in writing by an authorised representative of FlareFalcon.

26. Entire Agreement

These Terms, the Privacy Policy and any applicable proposal, order form, statement of work or service agreement constitute the agreement between you and FlareFalcon concerning the relevant website use or service.

You confirm that you have not relied on any statement or promise that is not contained in the applicable agreement, except where liability for such reliance cannot lawfully be excluded.

27. Governing Law and Jurisdiction

These Terms and Conditions and any non-contractual obligations arising from them are governed by the laws of the United Arab Emirates as applied in the Emirate of Dubai.

Subject to any mandatory rights or jurisdiction that cannot lawfully be excluded, the courts of Dubai, United Arab Emirates will have exclusive jurisdiction over disputes arising from or connected with these Terms, the website or the services.

Before starting formal proceedings, the parties should attempt in good faith to resolve the dispute through written communication for at least 30 days, unless urgent protective or injunctive relief is reasonably required.

28. Contact Us

Questions about these Terms and Conditions should be sent to:

FlareFalcon

Dubai, United Arab Emirates

Email: [email protected]

Website: https://flarefalcon.ai/